Greening Print Marketing: Push Your Printer to GO GREEN!
Want to do something positive for the environment in 2009? Push your printer to go green!
We are increasingly hearing about commercial printers making a commitment to environmental sustainability. For some, this is making investments in “greener” production technologies. For others, it means environmental certifications such as Forest Stewardship Council. For yet others, it means purchasing carbon credits or alternative energy sources, such as wind power.
While we hear about individual printers taking individual responsibility, where is the industry at large on the “green curve”? According to Kodak research (conducted via client and Web surveys) . . .
- 20% have no plans for environmental sustainability
- 30% have investigated it, but not started any initiatives
- 35% have not yet achieved any environmental certifications, but they have programs underway
- 15% have environmental sustainability programs in place, including certifications
Source: “Sustainability Is the New Green,” What They Think Webinars
January 2nd, 2009 in
green-stories-found
